Companies Google Could Buy To Support The Google Console
Companies Google Could Buy To Support The Google Console – because that’s probably where we’re headed in the next few years.
Google’s rumoured entry into video games will change the future of the entire industry. While Google has already dipped into the industry, owning stakes in Niantic (Pokemon Go) and virtual reality studio Alchemy Labs, they’ll need to bolster their talent if they’re going to make a real impact.
If Google is going to produce the ‘Netflix of Games’ they’ll need to invest in their own studios and IPs in a similar way that the streaming giant Netflix has done for TV and film over the past few years.
How could Google do that though? Who should they look to purchase? With news in the industry pretty light at the moment, we thought we’d ponder on who’s on the Google shortlist should the Google console start to become a reality over the next few months or so.
Telltale is a company who have grown significantly over the past few years, so much so that rolling over big franchises that they’ve worked on is almost second nature. Game of Thrones, The Walking Dead and the Guardians of the Galaxy are just a few of what they’ve explored via their distinctive story-focused games.
Times are changing though and Telltale must change with it. Their engine is growing tiresome and some fresh impetus is needed. They’ve already started to go in that direction with the reveal that they’re working on a Stranger Things game that will be playable via Netflix but what if Google gobbled the studio up and allowed them to let their creativity run wild? If they’re already looking into creating games for a streaming platform like Netflix, then creating an equivalent game for a streaming Google console fits the bill.
Despite being a giant when it comes to the games industry, compared to numerous companies around the world, Ubisoft pales in comparison. This was shown recently when Vivendi flirted with the primarily French-based company before Ubisoft finally managed to wrestle control back.
Ubisoft is in an enviable position compared to most other large publishers, they’re not only sitting on a goldmine of IPs that span decades, they’re also not vehemently reviled by gamers – unlike companies like Activision and EA.
Buying Ubisoft would mean Assassin’s Creed, The Division and South Park on a Google console. Which, for a company with money to burn like Google, sounds like a good investment.
Despite all the constant complains surrounding Destiny 2, there’s no doubt that from a pure gameplay perspective Bungie still has it. Sure, their games as a service model could do with some improvement but their ability to make a great first-person-shooter is in no doubt. They’re a leading name in the industry and that is reason alone for Google to be interested.
Despite working in the past with Microsoft and more recently Activision, Bungie are very much their own company. Beyond the initial ten year Destiny contract that they signed with Activision, Bungie are free to go and do what they like and if a company with a large supply of cash, say Google, for instance, threw all their weight behind wanting to purchase the company, we’re sure they could.
Despite all the success that Nintendo has had over the years, they’re still vulnerable to a takeover.
While they would certainly be the hardest on this list to acquire for Google, could you imagine combining the strength-in-depth that Nintendo has with a force such as Google? It would have wide-ranging ramifications for the rest of the industry, especially if Google gave Nintendo free reign. A Nintendo that doesn’t have to worry about making a console or meeting internal targets, that could instead focus on creating what they love would certainly be interesting.
Is it likely to happen? No. Do we want it to happen? Again, probably no.
Just imagine how the industry would change if Google managed to secure a company like Nintendo though …
Whatever Google’s plan for their rumoured Google console, the least we’ll see wide-ranging changes in not only how we get our games but also how we play them.